All posts tagged: Communication

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Cultivate & Collaborate: 2018 Guide to Design Conferences

With so many content streams and new conferences popping up what seems like daily, its become hard to separate the good from the bad. It can be tempting to see the world from behind the screen, but getting the opportunity to meet and learn from your creative community can expose you to new information, which will help you to advance in your career. Many talks and webinars are now offered free including webcasts from AIGA, but many conferences come with a hefty price tag, so its imperative to do your homework. Whether looking to expand your client base, offer new services, grow your network, recruit or even get a new job – attending at least one well-researched conference per year can be invigorating, inspiring and all in all – a solid investment in yourself or your business. Take note that many of these conferences offer portions that may be available via streaming free of…

3 years, 4 months ago
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Agency Influence: Generating The Next Market Disruption

Innovation, disruption, a game-changing idea. These are the goals that most clients who work with a creative agency see as the desired result. Requiring collaboration, communication, respect, and mutual understanding – creating the next ‘big idea’ is a process that must be led by a positive client-agency relationship. Creative agencies, on the whole – have a great deal of pressure to churn out work that will make huge changes for a brand. In essence, however – this is the core of working with a creative team of seasoned professionals with experience to draw from. Today, the role of creative agencies is an effective and often essential component for a brand to break into a market and express their point of view in a targeted campaign. The Secret to Success The ‘big (disruptive) idea’ is a problem solved. In this case, both the brand and agency must intimately understand the customer,…

3 years, 8 months ago
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The Creative Pitch Process: Revisited

Hiring a creative agency is one of the most critical and challenging tasks for companies.The problem is that the pitch process hasn’t changed for what seems like forever. Most stakeholders, executives and business owners don’t come to the table with the information needed for agencies to prepare, leaving the agency to provide a muddy view of what a project with entail, and a client who doesn’t have a clear understanding of deliverables. Anatomy of A Pitch Process In the most simple of terms, there are two kinds of pitch processes. Those that are thoughtful, well-planned and considered; and those that are down and dirty, get the job done types. These usually vary depending on the scope of work – whether a focused activity like a logo redesign or a sweeping project like a website or product launch. Because the pitch process is a vastly different experience for many people it…

3 years, 11 months ago
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Transforming Company Culture With Better Meeting Strategies

Meetings are arguably the reason most projects get successfully completed. Though most of the work is done beyond the confines of a scheduled meeting, it’s in these spaces of time where the strategy for implementation happens. Whether planning an event, sketching out a marketing plan or designing a website – meetings can be an essential component of reaching the desired outcome. However, though meetings have been given a bad rep due to poor management and unclear communication. When managed without strategy, meetings become more of a hindrance than value – diminishing resources, morale and even killing projects altogether. Meetings Take Many Forms Contrary to popular belief, meetings don’t have to be an ‘all hands on deck’, cumbersome affair. They can be as simple as a 5-minute check-in with loose structure or more formal agenda driven spaces to kick off projects or outline a new plan. It’s debatable whether project management…

4 years, 20 days ago
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The Books You Need to Do Your Job Better Now

Let’s face it, most of us don’t show up for work feeling one hundred percent energized every single day. Whether it’s a mid-morning coffee break, a yoga class or a brainstorming session – we all need outlets to get the juices flowing. So, over the course of the year, we tasked clients with the big question: how do you inspire and excite your teams? Not surprisingly, many of them said they have go-to reads that they tap into for innovative ideas and strategies. We couldn’t help but share their recommendations for the keys to making the magic happen day in and day out. The Accidental Creative Todd Henry The Accidental Creative is well suited to creatives working in the in the commercial environment. There’s a learning curve to staying active in your own creative practice while giving it your all professionally. This book, loosely adapted from podcast content, provides valuable tools…

4 years, 2 months ago
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Spring Clean Your Image with a Brand Refresh

If you feel that you are out of touch with your audience, it might be time to spring clean your image with a brand refresh. Rebranding is done for different reasons. Sometimes it’s to target a bigger audience that can be lead to growth. Other times it’s to adapt to the changing environment and stay competitive. Regardless of the reason, this is a big change that requires big adjustments to not only your brand presentation but to also how your company functions on an internal level. So where do you start with your Rebranding? The first order of business is to figure out exactly what you want to change and how you want to change it. Is your current strategy limiting you from growth or hurting your company in some way? How can you refocus and reposition the brand goals so that you can get on course to where you…

6 years, 2 months ago

Creating Addictive Content

It’s one thing to create content to promote your business, but how do you create something that people get addicted to and look for to on a regular basis? Getting the answer to this question can actually be what determines if your marketing strategy succeeds or not. Once you get your followers hooked to what you create, you’ll eventually build fans that will share, promote, and buy your products and services. This will naturally build your brand and help you build a strong position in the marketplace. First and foremost, everything you create needs to be easy to read and consume. So if you’re writing an article, you want a clear headline that draws the reader in. The headline should be engaging and provoke curiosity to get the reader to commit. You want the article to a certain flow and cohesiveness. To accomplish this, you should organize your article better,…

6 years, 3 months ago
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6 Tips for Writing for the Web

At times, it may be difficult to write for the web, especially when consistent social media interaction and collaboration is required. Writing under pressure can be the driving factor for many content strategists; others, however, may find themselves crushed with writing anxiety. The dreaded “writer’s block.” 
 Not only must you create original copy, but it must be pertinent, valuable, and relevant to your target audience. The purpose of your content should be developing a voice for your brand, as well as being approachable to your users resulting in increased engagement and client retention/loyalty. Below are some quick, easy tips you can incorporate into your business writing to improve your copy. 1. Just Write Often, we are plagued with needing to come up with the perfect phrasing, obsessing over every word and detail. That’s fine – after you’re finished getting all of your ideas down and elaborated on. Sit down…

6 years, 4 months ago
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Communicate Your Way to a Great Team

Communication It’s no secret that effective communication is key within any workplace – in any relationship, be it personal or professional, the ability to express yourself clearly, efficiently and with warmth is one of the greatest skills an individual can have. Fantastic communication within your team will assist in understanding and productivity – once objectives, problems, and advice are exchanged, work can be completed in a timely and positive manner, which will imbue your employees with a sense of accomplishment and unity toward a common goal. How to Increase Productive Communication Within Your Team Ensure that the goal and mission are clear to everyone on the team. There is no room for ambiguity within the workplace! Set attainable yet challenging goals for yourself and for your team, in order to increase productivity and the subsequent validation. To reach your objectives, each member of the team must know what they are…

6 years, 9 months ago