All posts tagged: Marketing Agency

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Why Culture Matters When Selecting a Creative Agency

The creative agency model has changed. In the not too distant past, the market was dominated by big firms with high rise locales and seemingly never-ending expense accounts. While those models still exist in some forms, the general culture of the creative agency has shifted to a more open market with varied options ranging from small boutique outfits, to agency collectives consisting of a grouping of freelancers. With technology allowing clients to access talent anywhere, geography is no longer an issue, and the options can be overwhelming. Foremost – agency talent is key when it comes to choosing a creative team. It’s important to assess organizational elements such as services, capabilities and process as well as past work and portfolio – but perhaps the factor that can make or break a successful relationship is ensuring that the agency’s culture fit is in alignment with the brand it’s paired with. Core…

3 years, 10 months ago
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Creative Agency: How to Select an Agency and Best Utilize the Talent

Do you feel that it’s time for your organization or company to find a creative agency? One of the challenges of finding the right agency is that there seems to be an abundant amount of candidates that seem to fit the role. Of course, you’re probably already aware that there’s more to an agency than what’s presented to you on the surface. So here are some tips on finding the right agency for you and make the most out of their team. First, look for expertise. There are many agencies that can design you a great looking website and if you’re only looking for that, the process will be easy. However, there are other things that may be important to you. For example, if you want to provide the best possible user experience on your website (UX design), you need to go with an agency that has an extensive amount…

5 years, 4 months ago