All posts tagged: Visual

Continue Reading web design

What Should You Focus On When Redesigning a Company Site?

Thinking about redesigning the company site? While updating your website is a good idea, it’s still a risky move if you don’t know what you’re doing. You can alienate your existing audience by going with a new web design that is disconnected from your roots. You can unknowingly get rid of website elements that are making your site work with less effective designs. The key is to really know what to focus on to improve your company site. For many companies, the idea of a redesign stems from a much needed update to how their website looks. It might be attractive to completely revamp the entire website but you need to really think about what’s working right now. What are people really connecting to on your website right now? What aspects of the design reflect the brand of the company? What elements bring your website together to create a unique…

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7 years, 6 months ago
Continue Reading branding

Looking at Company Branding and Visual Communications in a New Light

For a long time, branding has been approached as a simply stating “this is who we are and this is what we do” or “this is what makes us better” in the digital world. Most of the emphasis has been on the basic presentation and core message. But more brands are finding a better way to connect with their audience, namely, through innovative visual branding. Web design has been one of the ways brands have been conveying who they are. They’re incorporating brand elements into the web design to give their websites a strong identity. It departs from basic websites which focus mostly on the logo, general color schemes and the core message. Approaching web design in this manner helps brands stand out from the competition and appeal to users. This design approach also injects a strong dose of personality into the brand. It signifies that the person is dealing…

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7 years, 8 months ago
Continue Reading content-marketing

5 Tips to Create an Integrated Content Marketing Plan

There’s no going around it anymore. Content marketing has become a core marketing strategy for businesses that want to thrive in the digital space. Great content helps create relationships, followers, shares and engagement. One of the biggest reasons more companies are being drawn to it is because search and paid search have become more competitive and difficult. While some companies are using content as a core strategy with great success, it is best to integrate it with your other marketing efforts, especially social media and SEO. By combining it with multiple marketing channels, you amplify the results all across the board. With that said, you still need to make sure that you have a plan to integrate a content strategy into your current strategies. Here are some tips to make it work. 1. Specify Your Core Audience One thing that companies will realize is that their audience will differ from…

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7 years, 10 months ago
Continue Reading Using Visual Design To Brand A Company

Using Visual Design To Brand A Company

The visual relation associated with a brand and/or design of company website can play a very large role in the potential success or possible failure of any and every company or the website of a company, and especially web based companies. Most experienced graphic designers and/or professional web designers know how use these design elements to create a pleasant visual experience that simulates brain to maintain interest, with a desire to want to know or learn more. Important factors related to the visual branding of a company include: Colors, font, types of images, style of graphics, combination of colors, the use of pictures with real people, graphic/image quality, font size, combinations of fonts used, font styles, as well as other related design factors. To most people many combinations of colors and/or fonts clearly just “do not look good,” to almost anyone, but on the other hand there are color combinations that…

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8 years, 5 months ago